Doi Chaang Coffee – Branding & Packaging

Doi Chaang Coffee Co. is a uniquely established Canadian brand. Their organic coffee beans are grown and cultivated in Northern Thailand by the Akha Hill Tribe of Doi Chang Village and then brought to Vancouver, Canada to be roasted, packaged and distributed over North America. 50% of the company is owned by the farmers themselves, making Doi Chaang Coffee Co. a truly Beyond Fair Trade company.

Two years ago, Doi Chaang approached Fluid Creative to help them rebrand their existing identity as well as design new packaging and marketing collateral for a new line of blended coffee beans. With this brand revival came a refreshing boost of morale for the entire company. Fluid Creative continues to work with Doi Chaang Coffee Co. as their brand evolves and grows.