Canada’s industry-only, natural health & organic products & services event is here again! Every year we look forward to getting our clients ready for CHFA so they can show off their amazing products and be inspired by all the new brands and trends of the year.
We will be there this weekend looking for familiar faces and meeting new ones too!
We hope to see you there!
Tweet to us at the tradeshow this weekend if you want to chat.
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Thinking about bringing your products up north to Canada? We love building natural brands and helping companies with compliance and translated packaging design. We are excited to announce that our Creative Director Brian Saul and our Operations Manager Maryjo Ycasas will be going to the Expo West Natural Products Tradeshow this weekend in Anaheim, CA.
Tweet to us at the Tradeshow this weekend if you want to chat!
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We love building brands! And, we love working with socially conscious entrepreneurs and thought leaders that support and promote sustainable solutions, so we are excited to announce that our Creative Director Brian Saul is going to the Social Venture Network Conference this weekend in Baltimore, MD.
Follow him at the conference this weekend! https://twitter.com/brisaul
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Vancouver, BC
Are you creative, organized and have a passion for health, sustainability and social responsibility? Are you a talented, self-driven, account manager who enjoys working directly with clients and looking for a focused challenge in a small agency environment? Come make your mark at Fluid Creative!
Fluid Creative is a Vancouver based creative agency focused on building natural brands. We create brand identities, packaging and marketing campaigns for North America’s most recognizable healthy, sustainable and socially conscious consumer goods companies.
We believe in the power of our clients’ products to change the world: happy people living sustainably in thriving engaged communities on a healthy planet. We work as a team and our entrepreneurial culture encourages creative input from every discipline at all levels of the company!
We are looking for a focused, proactive, self-starter, with demonstrated success with multi-tasking in a fast-paced environment. As a Fluid Account Manager you will work with our Creative Director to build new brand identities and strategies in addition to driving time-sensitive campaign and website executions for entrepreneurial, natural product companies.
You manage the details, creative teams and suppliers for a variety of brand launches, design projects and marketing and online campaigns. You are responsible for delivering projects on-time and on-budget including regular reporting and analysis of campaign performance.
You are a passionate, motivating, and supportive leader dedicated to your values and delivering the best service and products to our clients.
Responsibilities
The Account Manager position is responsible for working directly with the Creative Director on Brand Launches including brand identity, packaging, and website design development as well as managing the day-to-day business of the account including the following:
- Collaborate with the Creative Director on development of creative briefs, creative execution and strategy
- Maintain a thorough understanding of the client’s business, products and category/industry
- Develop a positive and collaborative relationship with all clients, colleagues, and agency partners and suppliers
- Lead daily coordination with clients and creative teams on feedback, approvals and revisions
- Oversee and work collaboratively with creative, digital media, print, and production teams
- Manage project budgets including creating estimates and coordinating billing schedule with accounting
- Organize, lead and/or participate in client meetings and presentations
- Create and manage timelines for the development of creative from brief through to market implementation
- Assist with and oversee efforts for digital and print media planning, communication planning, creative strategy and development, and research projects
- Collaborate with agency colleagues to create and refine agency processes
- Prepare reports and weekly status updates
Qualifications
- Post secondary education or University degree (ideally in marketing or advertising)
- 3+ years previous agency experience
- Packaging design experience is a plus
- Must be passionate about natural brands, sustainability and green leaning products
- Must be passionate about brand strategy and building brands
- Must have strong leadership and communication skills (both written and verbal)
- Must have strong project management and project coordination/execution skills
- Ability and willingness to work in a very fast paced environment with quick turnaround and tight deadlines
- Detailed & process oriented, organized and with a strong sense of urgency
- Managed digital campaigns – including email, website development, SEO, Google Ad Words & Display campaigns
- Must be an original thinker with strong problem solving skills
- Possess strong presentation skills – exposure to formal presenting in client meetings
- Must thrive in a fast paced and small agency working environment
- Must have a collaborative “roll up your sleeves” attitude to work in a small agency and be wiling to wear “many hats”
Compensation
Compensation and benefits package offered is highly competitive and will be based on your experience.
If you are interested in this opportunity, please send your resume to [email protected].
We thank all applicants. However, only those selected for an interview will be contacted.
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Health Canada Proposed Food Labelling Changes
Health Canada has announced proposed new nutrition labeling and ingredient regulations.
The 75 day consultation period has begun, so if you have anything to say about it now is the time.
Here are the highlights:
1. The calorie count of an item will be enlarged so you can’t miss it.
2. All sugars in a food will be grouped as a single ingredient, like this: Sugars (fancy molasses, brown sugar, sugar). This will mean sugars will now be listed as the top ingredient by volume in many foods.
3. Other ingredients will be more clearly marked, including food allergens, gluten sources and added sulphites.
4. Food colours will be listed by their common name, such as “Allura red.”
5. Serving sizes will be more uniform between products. So if yogurt A describes a serving as 1/2 cup (175 g), so will yogurt B. This is currently not the case.
6. There will be an added line about how to interpret the percent daily value (% DV) to help consumers who are looking to increase or decrease their intake of a nutrient—five percent or less “is a little” and 15 percent or more “is a lot.”
7. A percent daily value will be added for sugar, based on a 100 g limit.
8. A percent daily value will be added for potassium. Most Canadians are not getting enough of this nutrient, says Health Canada.
9. Vitamin A and vitamin C will be dropped from the label because most Canadians get enough of these nutrients in their diets, says Health Canada.
For more information or to have input on the proposed changes visit Health Canada’s Website by August 27th.
Or, contact Maryjo Ycasas at Fluid Creative at [email protected].
Fluid Creative is a Vancouver based creative agency focused on building natural brands. We create brand identities, packaging and marketing campaigns for North America’s largest, most recognizable healthy, sustainable and socially conscious consumer goods companies.
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