Seventh Generation BOGO Diaper Donation

Fluid created the Seventh Generation Buy One Give One Diaper Donation campaign to help establish a platform for GIVING in Canadian communities. Up to 240,000 diapers were donated to Women's Shelters across Canada during the month of October, 2011. The BOGO message was dispersed using touch-points through POS in retail stores, Web, PR, Blogging and Social Media.

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